Sunday, January 23, 2011

Brand Envy: Society for Rational Dress

Check out one of my newest brand envy: Society for Rational Dress

Founded by Corinne Grassini (a fellow California native!), this brand of largely unstructured pieces has won my heart with unexpected uses of silk, metal, and leather. Every dress, skirt and shirt exudes effortless West coast style and a healthy dose of sexiness. Grassini has also designed some very interesting shoes, but her silky dresses and skirts remain more well-known.


If you want to see the designer in action, head over to her studio in Los Angeles, a wonderful space featuring repurposed wood and concrete. Props for the nod to environmentally friendly interior design! The space is called Reserve and functions as a design studio as well as a boutique for one-of-a-kind vintage items and sample sales.

Otherwise, pieces from SfRD can be hard to locate and are only found at select stockists. A few select pieces can be found at If you happen to be in Boston, my friend's boutique, Uncle Pete's, in Boston has an extensive collection of SfRD as well. Pay his well curated boutique a visit!

Officially founded in 2003, SfRD has already gained a loyal and growing following throughout America. I really can't wait to see more from Grassini as she continues to collaborate with other designers and expand her stockists. The one element of SfRD that gives me brand envy is her ability to combine the materials of silk, leather and metal, which are definitely among the most difficult materials to work with! With such throw-on-and-look-freaking-fabulous ease, the only rational thing to do is to track down the nearest boutique selling SfRD and go absolutely wild!

To learn more:
Official website: Society for Rational Dress
A review of Reserve: Racked LA
Facebook: Society for Rational Dress

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